You've heard of spam, but do you know what it is? Even more important is knowing how to avoid the perception that your online email marketing campaign is spam. If you'd like to learn how to create emails which market your products without being thrown into a junk folder, read on.
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.
Before using email marketing, create a test email and send it to a friend or family member. Your loved one can see how the email looks and give you feedback. This way, if any changes need to be made, you can do it before sending the emails out to customers.
Keep your content current and variable; do not just repeatedly send out the same five messages. If you want to keep people's attention, there needs to be something fresh, or their attention will go elsewhere. If they wanted round the clock commercials, they would just stay at home watching home shopping channels. Even if some of them do that, give them something different when they check their inbox.
An email marketing campaign needs a design and testing phase, just like anything else. Plan on putting in time making sure that your messages get past all techniques used for fighting spam, from content filters to image blocking and java-script suppression. You can send out a million messages blindly and not ever know if they are even seen.
Email is a great marketing tool, but it is not an arena where the hard sell is appreciated. Never pressure your subscribers into buying. Put sales pitches at the tail end of your emails, especially if your readers signed up with expectations of informative content. Consider email as a tool to cultivate interest, not instant sales.
The odds that your email subscribers will be reading your messages on a mobile device, such as a smartphone, are going up every day. You'll have much less screen area to work with on these types of devices. Learn the constraints that come with such small displays, and make sure that your emails are readable on phone-sized screens.
Your emails should be readable sans images. Many email providers disable images by default, and unless the user changes their settings, they will not be able to see any images you include. Because of this, any images you include in the emails that you send should also be followed by comprehensive text.
Remember to include great incentives for your customers. They are far more likely to conduct business with you when you offer them a very appealing reason to do so. For instance, advertise a discount, free shipping or a free sample with every purchase.
It is very important to pay attention to when you send your e-mails. If you send them in the middle of the night or very early in the morning, some of your recipients might simply delete your e-mail when they wake up along with the rest of their junk mail. Utilize tracking tools to determine the ideal time to send your e-mails.
Apply a consistent and professional color scheme to your email marketing campaign. Nothing will strike a more visual chord in your subscriber's minds. Think to your favorite brands, and their colors come to mind readily. Search your favorite Internet search engine for color schemes, and you can quickly find one appropriate for your industry, or even distinct within it.
Use email marketing with a select group of valued customers. This way, you can create an elite list of customers who can feel valued that they are receiving special offers and promotions from you. It may even motivate people who are not part of your email club to make more purchases to receive these special promotions.
Now that you know how to create a well-received online email marketing which will bring your sales pitch to your target audience, go for it! Use all of the techniques you've read here and you'll be well on your way to increasing profits and driving traffic to your site again and again.
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